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Abstract

#Success Ideas RSS Feed Success Ideas

Success Ideas
Helping small business owners and independent professionals do more with less

Make Your Advertising Words Count By Using Bottom-Line Benefits at the Top

I get dozens of marketing pieces in both my mailbox and email box on a
daily basis. I'm betting that you get more than your share, too. How do
you sort through it? Most of us only read the headline and take a quick
glance at the photo on direct mail pieces - using less than five
seconds of our attention to decide if we are interested to know more
about this product or service. LESS THAN FIVE SECONDS! The same is true
for a radio ad and television spot, too. Our ears are finely tuned to
discern an ad spot ...

The Art of Asking for Referrals

Last week I received an email inquiry from a woman named Donna. She
told me she was having miserable luck getting referrals from her
clients and ask, "What am I doing wrong?" After a few email exchanges
to determine how she was approaching clients, I was a bit stunned to
learn the way Donna was going about it. In a nutshell, she would send
her clients thank you notes and include about a dozen of her business
cards, asking them to hand them out to others who might need her
services. Yikes! Now, let me first say that the thank you note is ...

Profitable Email Marketing Tactics for Offline Businesses

We print it on our business cards and stationery. We give it out to
(almost) anyone who asks for it. We conduct research and gather
valuable information with it. We rely on it for communication with
associates, friends and family. "It" is e-mail. And there's no denying
that e-mail is as common of a communication tool as telephones -- maybe
even moreso. Regardless of whether or not you have a Web site, if you
are NOT using e-mail marketing for your products and services, you are
ignoring a very low cost (and often no cost!) marketing tactic with
high-return (and profit) potential. Why not ...

Get Great Business Advice for FREE

I often receive e-mails from business owners asking for advice in
marketing, publicity, finance and operations management. Unfortunately,
most of the advice I give has to be in fairly general terms because in
order to give advice that will benefit each specific business, I would
need to fully understand the dynamics of each individual situation,
industry, demographic, opportunity, etc. This would take more time than
I have to give without having to start charging for it. However, many
small business owners and entrepreneurs - both online and offline -
overlook one of the best ways to get FREE advice for ...

Harness the Power of Positive Vacationing

It's June. Have you made vacation plans? If you haven't, you're not
alone. Self-employed professionals and small business owners are
notorious for delaying vacation time. You might escape to the golf
course for a half day or take a three day weekend to attend a wedding,
but a full-blown pack-your-bags-and-get-out-of-town-for-a-week-or-two
vacation is tougher to justify. Most of us find ourselves in the
typical entrepreneurial Catch-22. If business is on the upswing, you're
working long hours to meet deadlines and keep customers happy. If
business is shaky, you spend as many or more hours just trying to find
new solutions to bring ...

Quick Tip: Follow Your Customer's Lead

"It's easier to ride a horse in the direction it's going." - Abraham
Lincoln Abe was probably talking about leadership, but the above quote
is excellent advice for marketers. Go in the direction your customers
want to go, and it will be an easier sell. In other words, make sure
the marketing you do for your products and services reflect what your
customers want, not what you want them to have. Marketing based on
convincing someone he or she "should" have something is less effective
than marketing focused on what your customers are already convinced
they want. If you're struggling with a ...

Survive the Economy by Reading Between the Numbers

Every day I turn on the news, it seems there is another report about
some company ready to lay off thousands of their workers. While it may
not be the worst times there ever were, there's no denying that the
economy is throwing some tough challenges our way to keep our
businesses going. Big business, small business -- no one is exempt.
I've recently received an increasing number of emails from micro
business owners and independents sharing the many fears that come with
such economic uncertainty. While there is no one-size-fits-all solution
to survive the downturn, a good place to start ...

Quick Tip: Shower Power

If most of your best ideas seem to come to you while you're in the
shower but appear to have gone down the drain when you try to recall
them later, try this: keep a grease pencil in the shower area so you
can write ideas or key phrases on the shower stall walls. (But be sure
to clean up after you've transferred those ideas to paper!)

Quick Tip: Out of Sight, Out of Mind

If you have people who can't serve customers because they are doing
other tasks (i.e. making calls, tracking orders, preparing a bank
deposit, etc.), arrange for them to perform those duties somewhere
else. It's frustrating for customers to approach an employee who is not
willing to wait on them, or to be told to find someone else who will.
You spend a lot of time and money to get people into your store. Make
sure your "customer first" philosophy meets their expectations.

Make Your Business Work Like Magic

I've been fascinated by magic and magicians since I was little. A
successful magician can reach behind my ear, say "abracadabra" and -
voila - pull out a quarter. Or with focused concentration, and two taps
of a wand, a rabbit comes out of a top hat that was previously proven
empty. On a bigger scale, a successful magician can drape a silk cape
over a caged tiger and with a grand gesture and the flip of a wrist -
poof - the cape falls to the ground and the caged tiger has
disappeared. I love that stuff. It's amazing. It's ...

Aug 11
7

Make Your Advertising Words Count By Using Bottom-Line Benefits at the Top

I get dozens of marketing pieces in both my mailbox and email box on a
daily basis. I'm betting that you get more than your share, too. How do
you sort through it?

Most of us only read the headline and take a quick glance at the photo
on direct mail pieces - using less than five seconds of our attention
to decide if we are interested to know more about this product or
service. LESS THAN FIVE SECONDS! The same is true for a radio ad and
television spot, too. Our ears are finely tuned to discern an ad spot
from a news spot. We as consumers are inundated with new offers every
day. The novelty of direct mail and other advertising venues has worn
off. The sheer volume of promotions being pushed at us is overwhelming.

Use your five seconds wisely by

Read the rest of Make Your Advertising Words Count By Using Bottom-Line
Benefits at the Top
Tags: advertising headlines, business tips, features versus benefits,
small business marketing
Posted in Marketing & Promotion Ideas by Susan Carter. No Comments

Jul 11
27

The Art of Asking for Referrals

Last week I received an email inquiry from a woman named Donna. She
told me she was having miserable luck getting referrals from her
clients and ask, "What am I doing wrong?"

After a few email exchanges to determine how she was approaching
clients, I was a bit stunned to learn the way Donna was going about it.
In a nutshell, she would send her clients thank you notes and include
about a dozen of her business cards, asking them to hand them out to
others who might need her services.

Yikes!

Now, let me first say that the thank you note is a great idea. But the
sincerity of appreciation is kind of kicked to the curb by asking the
client for something in return. At the very minimum, when asking for
referrals

Read the rest of The Art of Asking for Referrals
Tags: business tips, entreprenuer tips, get clients, marketing tip,
marketing tips, sales tips, small business marketing
Posted in Marketing & Promotion Ideas by Susan Carter. Comments Off

Jul 11
12

Profitable Email Marketing Tactics for Offline Businesses

We print it on our business cards and stationery.

We give it out to (almost) anyone who asks for it.

We conduct research and gather valuable information with it.

We rely on it for communication with associates, friends and family.

"It" is e-mail. And there's no denying that e-mail is as common of a
communication tool as telephones -- maybe even moreso. Regardless of
whether or not you have a Web site, if you are NOT using e-mail
marketing for your products and services, you are ignoring a very low
cost (and often no cost!) marketing tactic with high-return (and
profit) potential. Why not squeeze every ounce of communicative powers
e-mail has when dealing with clients and customers?

How? By using this easy four-step process:

Read the rest of Profitable Email Marketing Tactics for Offline
Businesses
Tags: business tips, entreprenuer tips, generate sales, get clients,
improve sales, marketing tip, marketing tips, sales leads, sales tips,
small business marketing, small business tips
Posted in Marketing & Promotion Ideas by Susan Carter. No Comments

Jun 11
29

Get Great Business Advice for FREE

I often receive e-mails from business owners asking for advice in
marketing, publicity, finance and operations management. Unfortunately,
most of the advice I give has to be in fairly general terms because in
order to give advice that will benefit each specific business, I would
need to fully understand the dynamics of each individual situation,
industry, demographic, opportunity, etc. This would take more time than
I have to give without having to start charging for it. However, many
small business owners and entrepreneurs - both online and offline -
overlook one of the best ways to get FREE advice for their businesses .
. .

Read the rest of Get Great Business Advice for FREE
Tags: business tips, entrepreneurial survival, entreprenuer tips,
Improve Business Operations, marketing tips, reduce business costs,
small business marketing, small business operations, survive economy
Posted in Improve Business Operations by Susan Carter. No Comments

Jun 11
11

Harness the Power of Positive Vacationing

It's June. Have you made vacation plans? If you haven't, you're not
alone. Self-employed professionals and small business owners are
notorious for delaying vacation time. You might escape to the golf
course for a half day or take a three day weekend to attend a wedding,
but a full-blown pack-your-bags-and-get-out-of-town-for-a-week-or-two
vacation is tougher to justify.

Most of us find ourselves in the typical entrepreneurial Catch-22. If
business is on the upswing, you're working long hours to meet deadlines
and keep customers happy. If business is shaky, you spend as many or
more hours just trying to find new solutions to bring business up. Yet,
whether you are struggling to revive a sluggish bottom line or trying
to keep up with an unplanned surge of customer demands, you need to
take a step back, reassess your challenges and make room for the
solutions to come to you instead of you trying to find them.

Read the rest of Harness the Power of Positive Vacationing
Tags: business operation tips, entreprenuer tips, get more done, small
business operations
Posted in Improve Business Operations by Susan Carter. No Comments

May 11
29

Quick Tip: Follow Your Customer's Lead

"It's easier to ride a horse in the direction it's going."

- Abraham Lincoln

Abe was probably talking about leadership, but the above quote is
excellent advice for marketers. Go in the direction your customers want
to go, and it will be an easier sell. In other words, make sure the
marketing you do for your products and services reflect what your
customers want, not what you want them to have. Marketing based on
convincing someone he or she "should" have something is less effective
than marketing focused on what your customers are already convinced
they want. If you're struggling with a SHOULD marketing strategy, heed
Honest Abe's advice: "ride a horse in the direction it's going."
Tags: marketing tips, sales tips
Posted in Marketing & Promotion Ideas Quick Tips by Susan Carter. No
Comments

May 11
15

Survive the Economy by Reading Between the Numbers

Every day I turn on the news, it seems there is another report about
some company ready to lay off thousands of their workers. While it may
not be the worst times there ever were, there's no denying that the
economy is throwing some tough challenges our way to keep our
businesses going. Big business, small business -- no one is exempt.

I've recently received an increasing number of emails from micro
business owners and independents sharing the many fears that come with
such economic uncertainty. While there is no one-size-fits-all solution
to survive the downturn, a good place to start is to "read between the
numbers."

How?

We are all quick to notice that the economy is affecting profits. Yet,
it's important to

Read the rest of Survive the Economy by Reading Between the Numbers
Tags: entrepreneurial survival, improve sales, small business survival,
small business tips, survive economy
Posted in Improve Business Operations Marketing & Promotion Ideas by
Susan Carter. No Comments

May 11
3

Quick Tip: Shower Power

If most of your best ideas seem to come to you while you're in the
shower but appear to have gone down the drain when you try to recall
them later, try this: keep a grease pencil in the shower area so you
can write ideas or key phrases on the shower stall walls. (But be sure
to clean up after you've transferred those ideas to paper!)
Tags: business tips, creative ideas
Posted in Quick Tips by Susan Carter. No Comments

Apr 11
22

Quick Tip: Out of Sight, Out of Mind

If you have people who can't serve customers because they are doing
other tasks (i.e. making calls, tracking orders, preparing a bank
deposit, etc.), arrange for them to perform those duties somewhere
else. It's frustrating for customers to approach an employee who is not
willing to wait on them, or to be told to find someone else who will.
You spend a lot of time and money to get people into your store. Make
sure your "customer first" philosophy meets their expectations.
Tags: business tips, customer service
Posted in Quick Tips by Susan Carter. No Comments

Apr 11
13

Make Your Business Work Like Magic

I've been fascinated by magic and magicians since I was little. A
successful magician can reach behind my ear, say "abracadabra" and -
voila - pull out a quarter. Or with focused concentration, and two taps
of a wand, a rabbit comes out of a top hat that was previously proven
empty. On a bigger scale, a successful magician can drape a silk cape
over a caged tiger and with a grand gesture and the flip of a wrist -
poof - the cape falls to the ground and the caged tiger has
disappeared.

I love that stuff. It's amazing. It's magic.

But it wasn't until I tried to learn a few simple magic tricks myself
that I discovered the key to such effortless success. It didn't come
from the words being uttered, or the brand of top hat being used, or
the type of cape being flung ... those are just the props and tools of
the trade. The success of the magic comes from

Read the rest of Make Your Business Work Like Magic
Tags: business operation tips, business tips, customer service,
entreprenuer tips, imporove business operations, small business
operations
Posted in Improve Business Operations by Susan Carter. No Comments

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